Increase AI visibility with bespoke GEO built around your audience.
Ranking in the AI Overviews requires a deep understanding of how AI works and what AI bots are looking for. We’ll structure your GEO & SEO to target phrases that your potential clients are searching for on Google, getting you ahead of your competition.
The better the visibility AI overviews, the more likely it is that your company will be found and clicked on! Likewise getting ahead of the AI race now will only benefit your company in the future.
We build bespoke Generative Engine Optimisation (GEO) campaigns at highly competitive prices and are so confident that our services will bring additional business to your company that we don’t ask for a contractual commitment from you.
We also understand that GEO, sometimes called Generative search optimisation (GSO) isn’t an easy topic. It’s a complicated process and one we have been developing since AI arrived, we’ve adjusted our methods and tactics to rank our customers at the top of Google’s AI results, together with the other AI search engines.
Websites that have great SEO need to be aware that things have changed. Ignoring GEO and the share of search it has taken, would be a huge mistake that will significantly impact conversions and revenue. You need to be having conversations about GEO now.Danny Barker, Director, DBWD GEO agency
How do we do it? It’s straight-forward really, with the main focusses being:
- Work out your audience and what they’ll search for
- Define a keyword strategy detailing specific keywords to target
- Optimise your site structure, so it’s friendly for AI bots
- Make you an authority with links and brand mentions across the web
- Create content that targets questions asked to AI
- Monitor user interactions and make sure the website meets Google’s expectations
Why does GEO matter to my business?
GEO drives more business enquiries, recently we’ve seen firsthand the impact Generative Engine Optimisation can have. Get ahead of your competitors with GEO, most aren’t doing it.
GEO is key to a modern digital marketing strategy, with AI search taking a large percentage of traditional SEO website traffic. There are a lot of boxes to tick when it comes to achieving a strong GEO ranking, our approach ensures your strategy includes them all. Here’s why investing time in that process matters so much:
See what we’ve done for our clients…
My advice to you all is ride the wave, but ride it every day. Don't view it as episodic and something you can end, but understand it and build on it. Each and every one of you has a reason to use this technology. If you're an artist, a teacher, a physician, a business person, a technical person. If you're not using this technology, you're not going to be relevant compared to your peer groups and your competitors and the people who want to be successful. Adopt it, and adopt it fast.Eric Schmidt, Former Google CEO
Increased visibility & traffic
Being on the first page of Google gets you more clicks than those sites buried on other pages. More visibility means more people visiting your site which translates directly into more organic traffic, which is often high-quality traffic from potential customers actively searching for what you offer.
Better awareness, reputation & traffic
Being on the AI results, above the SEO listings gets you more clicks than those sites buried on other pages. More visibility means more organic traffic, which is often high-quality traffic from potential customers actively searching for what you offer.
Cost effective promotion
Unlike paying for ads to maintain a long-term presence, GEO allows you to boost your visibility quickly with a high ROI. For businesses with limited budgets this makes this an essential strategy and one we’ve seen work very well for our clients.
Increased credibility and trust
Typically, people who see a website ranking highly on Google AI perceive it to be more credible than those further down the list. Plus people are time poor and won’t spend time scrolling past the first page or two! Effective GEO helps build your brand’s reputation and in turn authority across your industry.
User experience
GEO isn’t just about keeping the likes of Google happy. It involves optimising it for people visiting your site so improve their experience. That means faster load times, friendlier navigation and engaging, well structure content. After all, a smooth-running website keeping users happy leads to more conversions!
Competitive edge
Investing in GEO now will give you an advantage over your competitors. A business with a higher Generative Engine Optimisation ranking is more likely to attract new customers. Staying on top of the GEO game is an evolving process, so continuously reviewing and improving your strategy can keep you ahead in the competitive market.
Our position on GEO
(Generative SEO/Generative Engine Optimisation)
AI Overviews and generative AI has taken around 25% of search, we're seeing that the intent of this traffic is research/question based, rather than for conversions. Good SEO is now more important than ever and content needs restructuring to make it easier for AI to index and to be used for generative results. This will give an advantage over competitors. A recent Seer Interactive study showed that GEO methods can increase website visibility by up to 40% on a wide range of search terms.
In order to rank well for GEO, we need to be strict on approach, structure, wording and tone. If commercial websites want to be successful going forward then companies will always need to avoid the temptation of using junior staff for content creation, decisions and content management. It's always been a specialist role, which is more important now than ever.
GEO aligns with traditional SEO, good SEO is the foundation of good GEO, with the key differences being:
- Page content and structure is more important with GEO (making it easy for AI to index)
- A focus on:
- Informative text
- Facts
- Bullet points
- Short text but retain high word counts
- Featured snippets approach
- Lots of FAQs
- Citations
- Statistics
- Quotations
This all requires subtle coding adjustments:
- We’re seeing a greater emphasis on good reviews
- Brand mentions are also very important for GEO
- Bing is becoming more and more important, we’re now regarding their webmaster tools to be as important as Google’s (i.e. sitemap submissions, indexing management, etc)
- In the early days of AI, there were suggestions to block AI bots from indexing sites, we disagreed with that which is now paying off
We improve online visibility through innovative methods like Generative Engine Optimisation. If you want more than just standard digital marketing, look no further. Contact DBWD today for professional guidance on Generative Engine Optimisation from a GEO/GSO optimisation agency and see how AI can be the key to unlocking growth.
Here’s a closer look at the core facts of GEO.
AI-Generated Content Influence
GEO prioritises shaping the content that AI platforms present in their responses to user queries, rather than focusing on traditional SERP rankings
Content Refinement
This involves refining content to align with AI’s interpretation and prioritisation focusing on clarity relevance and factual precision
AI-Driven Search Focus
GEO targets AI-powered search engines that generate answers and summaries such as Google AI Overviews and Perplexity AI
Enhanced Visibility
While SEO aims for SERP rankings, GEO aims to position your content as a source for AI to reference and summaries
Relevance and Trustworthiness
Essential aspects of GEO include ensuring content is highly relevant to user queries and establishing your website as a trusted authoritative resource
AI’s Information
AI models like Large Language Models (LLMs) combine information from multiple sources to create answers, citing and contextualising data from various points
Growing Significance
GEO is a newer approach to content optimisation gaining importance as AI driven search results become more common