Benefits of a Good Website and SEO for Small Businesses in Bedfordshire

The internet is the first go-to response when we need to find something. To ‘Google-it’ is now part of our everyday language. And companies without a website are simply not taken seriously.

For small businesses, you can argue that the website is even more critical. A website will not only help build your brand and reputation, but with the right development you will be able to reach out to new customers and grow your business. It does the work of a sales team if it is done right.

It’s pointless, however, having a website if no-one can find it. That’s where Search Engine Optimisation (SEO) comes in. Search Engine Optimisation will utilise keywords and phrases related to your business to ensure your website is found by your target audience.

Not only will SEO help people find your site, but it will also help to improve your websites ranking on search engine platforms, such as Google, Bing and Yahoo. Ranking highly in search engine results is important, as studies have shown that over 75% of users never scroll past the first page of results.

Your website is also a great communication tool. It will enable you to interact with clients and from your website statistics you can see where your customers go through your website, what journey they take and which pages they visit most and stay on for longest. This gives you lots of information about your customers, which is incredibly powerful providing you use that information to improve your customer communications.

Your website should help you stand out from the crowd.

DBWD is a web design agency working with smaller businesses across Bedfordshire and nearby counties, always striving to develop effective, design-led websites. Working with the many smaller businesses that are based in Bedfordshire, thanks to its prime rural location and great transport links, DBWD provides websites which perform and add true value to your business. With the use of keywords and rich content, the team at DBWD work to ensure your site achieves great rankings over the long-term. For more information, visit www.dannybarker.co.uk or email [email protected].