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A Guide to Google Adwords

If you search for something on Google then you usually see adverts at the top and down the right hand side of the screen. These are what are called Adwords and is a form of Pay-per-click advertising (PPC). Google Adwords can be an extremely effective method of promotion and can help increase contact with potential new clients.

You create an advert choosing keywords and phrases which are relevant to your business, and whenever these keywords are searched for, your advert will appear along with a link to your website. These adverts target people who have already expressed an interest in what your business has to offer, and can help drive new potential customers directly to your website.

Quality of keywords is far more important than quantity, so a few relevant keywords are all that is necessary. Remember that you Pay-per-click so you must ensure that you choose the right keywords which are likely to attract the right kind of customers.

The adverts are simple, and consist of a heading, some text and a URL that will lead to your website. Despite their simplicity, these adverts can be made to stand out from the rest with a compelling choice of words which highlight your business’ unique selling point.

Google Adwords is an incredibly cheap form of advertising when compared to more traditional kinds of advertising. PPC can cost from just a few pence to put your company in-front of potential customers at the exact point they are searching for the product or service you provide.

Why choose DBWD?

We are proud to have been awarded Google Adwords certified partner status. As a partner we are able to offer £100 of Advertising for all new customers. Furthermore:

  • No contracts, cancel whenever you want
  • We are a Google Certified Partner
  • We live up to our promises
  • Personal service, we get to know your company and you get to know us
  • Proven results, just ask for client testimonials
  • Honest advice
  • High retention rates, our customers stay with us as we generate revenue
  • Competitive prices, our SEO packages are less than people think.